Through an engaging curriculum that combines immersive learning and leadership development, students gain experience crafting unique business models to bring new products and services to world markets.

Learning Objectives

• Develop appropriate plans for funding a start-up business
  and continuing its operations.
• Develop viable operational strategies – involving integrated
  production and distribution of goods, services, and information as a means to achieve competitive advantage.
• Formulate plans to gather and organize resources to address
  evolving opportunities.
• Recognize, analyze, and construct feasible concepts within
  small business and entrepreneurial contexts.

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